
Stakeholder Engagement
The Company values its stakeholders in creating value and sustainability for business operations in the long run. Therefore, the Company recognizes and prioritizes the need to respond to stakeholders’ expectations throughout the business value chain from upstream to downstream.
Therefore, to ensure that the Company acts and responds appropriately and fairly to the expectations of all stakeholder groups, the Company has identified the stakeholder groups and assessed their priorities by analyzing the impact of business activities across the entire value chain and the influence of stakeholders on the Company’s operations. The Company refers to the AA1000 Stakeholder Engagement Standard (AA1000SES) principles and applies them to establish engagement approaches, treat stakeholders equally, and align actions with the expectations of each group. Additionally, the Company has defined policies and Business Code of Conduct to oversee operations.
Stakeholder Analysis Process
1. Stakeholder identification by considering various factors such as dependency, responsibility, influence, and other factors as appropriate. The Company classifies stakeholders into 10 groups: Customers, Trade partners, Debtors, Employees, Creditors/Lenders, Shareholders, Government agencies/Regulators, Competitors, Community and Society, Media and Analysts
The Business Value Chain

2. Identifying the level of impact from the Company's operating activities on stakeholders by assessing the economic, social and environmental impacts.
3. Identifying the level of stakeholder influence by assessing the influence of stakeholders on the acquisition or operation of the business, both financial, operational, regulatory, which may affect the reputation, image and strategy of the business.
4. Grouping of stakeholders by dividing stakeholders into 4 groups according to the level of impact of the Company's operations on stakeholders and the level of influence that stakeholders have on the Company.
5. Stakeholder Prioritization based on the Company's operational impact score on stakeholders and the level of influence that stakeholders have on the Company. The Company has prioritized stakeholders and identified appropriate engagement approaches for each stakeholder group to meet the expectations of the following stakeholder groups:
Expectation
- Receive products that meet their needs and expectations in value provided. Quality suitable for the price.
- Receive accurate product and service information.
- Receive timely and effective assistance and solutions.
- Receive good after-sales service.
- Affairs conducted under good business ethic practices, maintain customer confidentiality and comply with the agreement fairly.
- Monitoring technological changes to introduce new products and services.
- The knowledge and abilities of the Company's employees in providing services to build confidence in customers.
- Increasing the publicity and dissemination of the organization's activities to the public.
Fulfilling Expectations / Action taken in 2024
- Understand customer needs and expectations and provide products and services that meet customers' needs in both quality and pricing.
- Conducting inspections and ensuring the quality of products and services.
- Organize meetings, training and prepare user manuals for effective technology transfer. And to receive customer feedback so that the Company can recommend suitable products to the customers.
- Offer products and services that are up-to-date with new technology and market demands.
- Cooperate with corporate customers to co-develop products and goods.
- Offer channels for reporting complaints and other faults that are readily available to customers.
- Prepare information protection policies and improve internal practices to ensure confidentiality of personal information.
- Surveying customer opinions and satisfaction to gather data for service improvement and development.
- Continuous Employee Training and Development.
Communication Channel
- Company website
- Annual reports
- Sales representatives, Project managers
- Joint meetings
- Team-building events
Expectation
- Operate business with good business ethic practices and adhering to agreements and treating each other fairly.
- Long term business partnership.
- Collaboration with partners in co-creating innovations together.
- Adhering to the standards of partners for sustainable development throughout the business chain, such as safety and occupational health standards, labor rights and human rights, ESG (Environmental, Social, and Governance) standards etc.
- Announcement of environmental ESG policy and engaging in activities to reduce greenhouse gas emissions, as well as other ESG-related activities.
Fulfilling Expectations / Action taken in 2024
- Maintain good working relationships in the long term, both with domestic and international partners.
- Regularly participate in business meetings with partners.
- Expand on cooperation and co-development of products and services to create further business opportunities.
- Develop procurement policies and Suppliers’ Code of Conduct for partners as a code of conduct. Additionally, communicate and disseminate information to ensure that partners are informed.
- Survey the opinions and expectations of partners to review and improve policies and operational guidelines.
- Carry out ESG activities according to the Company's plan and coordinate with partners to expand collaboration and build alliances for sustainability.
Communication Channel
- Partner meetings
- Networking meetings and conventions
- Project managers
- Company website
- Annual reports and Sustainability Report
- Surveying the expectations of stakeholders to identify key sustainability issues.
- Supplier Site Visits
Expectation
- Compromise and relief on account of the economic situation
Fulfilling Expectations / Action taken in 2024
- Hold negotiations as appropriate and make decisions on a case-by-case basis
- Take legal action in cases which do not fit the criteria for relief
Communication Channel
- Meetings
- Project managers
Expectation
- Appropriate remuneration and welfare
- Job stability and opportunity for growth
- Development of knowledge and capabilities for their role that is adapted to business changes
- Safe and good occupational health and safety policies, and a good working environment
- Equality in advancement opportunities
Fulfilling Expectations / Action taken in 2024
- Set business unit goals and personal KPI to align with the missions and goals of the organization.
- Quarterly performance reviews and encourage communication between employees and managers on performance and expectations.
- Established an Individual Development Plan (IDP) for all employees.
- Develop individual capabilities by providing both internal and external training courses. These are held both as in-person seminars and online courses. Encourage employees to take professional certification exams in areas such as IT and other specialized technical skills.
- Develop leadership skills in management positions by implementing development guidelines and training courses for each management level. Aim to have managers be exemplary role models and leaders that can lead the team to success according to the goals and missions of the business unit and organization.
- Promote and encourage employees at all levels to participate in sustainability training to instill concepts, build knowledge, and apply them across all business processes by participating in the ESG DNA Knowledge Program on sustainability offered by the Stock Exchange of Thailand through e-learning.
- Review of safety, occupational health and working environment policies. Providing knowledge about safety at work, communication of safety information, the procurement and installation of additional automated external defibrillators (AEDs), and provide personal safety equipment according to the suitability of the work.
- Using data from employee engagement surveys to improve benefits to support satisfaction, build engagement, and enhance employee performance. In 2024, the Company has announced the policy granting employees the right to take leave on their birthday (Birthday Leave) and the improvement of the medical benefits policy.
- Organize employee activities on various occasions to build good interpersonal relationships in the workplace and to create a positive working environment.
- Promoting diversity, equality and difference of employee through related policies and internal communications.
Communication Channel
- Email, LINE messenger group, Intranet, Google Site and other social media platforms
- Human Resource Information System (HRIS)
- Digital Signage and other internal communication channels
- Employee Engagement Survey by external consulting company
- Evaluating employee satisfaction with various activities
- Channels for reporting safety and occupational health information
Expectation
- Comply with conditions in the agreement
- Transparency in business operations.
Fulfilling Expectations / Action taken in 2024
- The Company ensures that the conditions are complied with
- Notify partners of conditions related procedures
Communication Channel
- Meetings
- Project managers
- Company website
- Annual reports
Expectation
- Respect for shareholder rights and equal treatment for all shareholders
- Good business performance and a growth trend for the Company
- A good corporate governance
- Appropriate dividend payment
- Accurate and timely communication of Company information
Fulfilling Expectations / Action taken in 2024
- Organize the Annual General Shareholder Meeting to report on the operation results and its development in various areas.
- Report relevant information according to schedule and when events have occurred through the Stock Exchange of Thailand’s website so that all shareholders and stakeholders have equal and timely access to information.
- Provide channels for communicating with the Company, such as the Company website or annual reports.
- Annually review adequacy of Corporate Governance Policy and follow up on results.
- Set and review risk management, and crisis management procedures to prevent, correct or minimize effects of unseen events that may occur.
- Prepare and publish the 2024 annual sustainability report and update the website on the topic of sustainability development.
Communication Channel
- Shareholder meetings
- Company website
- Annual reports
- Channels for receiving complaints
Expectation
- Operate business in compliance with the law and regulations
- Cooperate with authorities providing pertinent information to be used for further development
- Release of relevant business information according to law and regulations
Fulfilling Expectations / Action taken in 2024
- Comply with relevant law and regulations
- Cooperate with and provide feedback as well as information that may be useful to regulators and government agencies when requested
- Organize/participate in seminars to gather feedback and exchange information
Communication Channel
- Meetings, forums and academic seminars
- Reports of business operation
Expectation
- Follow fair and transparent competition framework and regulations
- Do not infringe on intellectual properties or attempt to collect confidential information
Fulfilling Expectations / Action taken in 2024
- Follow good business ethics and comply with competition frameworks and regulations
Communication Channel
- Company website
- Annual reports
- Cooperation activities between business groups
Expectation
- Provide assistance to the community and society
- Provide continuous support for athletes with disabilities
- Operate in a manner that takes the environment into consideration
- Cleanliness and safety in the workplace area
Fulfilling Expectations / Action taken in 2024
- Organize activities that are beneficial to Klong Toei nearby communities. Provide support to agencies, foundations, and other organizations to support sustainable development.
- Organize the Loxley-ASM Sport Hero project which has continuously supported athletes with disabilities.
- Operate a business that considers environmental impacts and advocates for energy conservation for sustainability, such as investing in alternative energy businesses, promoting reduced electricity and water usage within the organization, and utilizing renewable energy sources.
- Join the Care the Bear project to raise awareness and change the behavior of employees towards reduction of greenhouse gas emissions. Joined the Care the Whale project to reduce greenhouse gas emissions through waste management and separation. Both projects were initiated and supported by the Stock Exchange of Thailand.
- Put great effort in implementing waste management practices and projects. Campaigns were made to educate employees on waste separation. Separate waste bins were provided for different types of waste, including hazardous waste, recyclable waste, general and organic waste. Collected plastic were sent for recycling and to an up-cycling development process to reduce the amount of waste sent to landfills, which is one of the causes of greenhouse gas emissions.
Communication Channel
- Site community visits through social activities
- Conducting stakeholder expectation surveys to identify key sustainability issues.
Expectation
- Release financial and operation results correctly and transparently
- Fast, accessible and reliable channel for communication
Fulfilling Expectations / Action taken in 2024
- Provide channels to communicate information and updates from the Company, such as Facebook, annual reports and public press releases
- Set up an investor relations unit that is responsible for dissemination of information
- Organize “Opportunity Day” activities
- Hold interviews, executive press release and publication of public updates and press releases
Communication Channel
- Company website
- Annual reports
- Communication channels for the public: press conferences, newspaper articles, executive interviews, opportunity day
- Information from the Stock Exchange of Thailand