Inspired Choice for Customers, Business Partners and Investors.

Mission

Offer products and services that best suit customers, meeting their requirements and primary interests.
Strengthen financial stability and increase profitability on a continuous sustainable basis.
Conduct business with integrity and fairness with a view toward growth, trust and long-term relationships with business partners.
Enhance business improvement and efficiency through applying information and technology.
Create the pleasant workplace environment while continuing to develop human resource capabilities and competencies, conduct business with responsibilities and grow along with community and society engagement.

Sustainable Development Commitment

The company understands business operations face challenges that bring risks and business opportunities that must be prepared to cope and adapt to the rapidly changing situations and business environment both nationally and internationally.

The company is therefore committed to conducting business according to sustainable development guidelines and determine a comprehensive operational strategy in the Environmental, Social, and Governance dimensions (ESG) through reducing environmental impact, taking care of society, treating all groups of stakeholders fairly and equally according to the principles of good governance and the Company's business ethics to drive the business to grow strongly, create long-term profits, and maintain confidence and trust for all parties. The Company sets three important goals:

Achieving strong financial performance.
Accumulating expertise to become a leader in the core business.
Having a strong team with potential and working in harmony.

The 3 overarching goals are used to drive operations in the 5 main business groups to achieve the goals that aim to have a balanced income structure and stability in business activities.

Moreover, the Company places great importance on the well-being of its employees by upholding fair labor practices, treating all employees equally with care and respect, and embracing diversity without discrimination. It is committed to the continuous development of employee skills and capabilities. This also includes supporting and creating opportunities for social equality through community engagement activities and programs that support athletes with disabilities. These efforts further emphasize the Company’s commitment to caring for its employees, the community, and society as a whole.

In the Environmental dimension, the Company is committed to fostering environmental awareness and embedding it into the corporate culture through various environmental initiatives. These include activities that promote efficient resource use to minimize unnecessary waste, waste separation for recycling, and reducing landfill waste. Additionally, the Company encourages organizational innovation to support the development of a green society. These initiatives reflect the Company’s strong commitment to responsible business practices that create long-term value for the Company itself, society, surrounding communities, and all stakeholders in a sustainable manner.